Australian fashion brands to have on your watchlist
Like everyone else, I’m constantly dreaming about an Aussie summer – roadtrip up the coast, snorkelling with sharks, a light sunburn, and dinner by the beach after a long day of water sports. To cure these thoughts, it would be wise to tune into your inner Aussie and get ahead of summer shopping. And who better to match these vibes than the Aussies themselves? Here is a list of 7 iconic Australian fashion brands to have on your watchlist so you’re ready, set, go for when spring and summer comes along.
kookai
Kookai is your one stop shop for anything you’re looking for. They serve everything from everyday, elevated basics to beautiful dresses for any occasion. Made from high-quality materials, Kookai makes everything: from a simple matching set for the beach, to your weekend trip to the races, or even a wedding party. With endless essentials, Kookai makes your closet chic but stylish. Worn by Victoria Secret fashion models like Romee Strijd, Elsa Hosk and Josephine Skriver, Kookai is undeniably a brand you should have in your closet, especially if you’re one to keep up with the latest fashion trends.
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2. Nude Lucy
Made to add ‘premium’ to your wardrobe, Nude Lucy heightens casual wear to unbeatable levels. Inspired by the relaxed, laid-back Australian way of life, Nude Lucy specialises in Linen wear, bringing comfort to your closet without impeding excellent style. Every single piece, despite being seemingly simple, is made to last – timeless, minimal and classy. If you’re in the market for long lasting and timeless pieces you can wear on the daily or essential pieces to last you a lifetime, Nude Lucy is the right place for you.
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3. Sir The Label
Sir The Label, more commonly known as Sir, was founded with the intention of curating a wardrobe full of minimalist essentials. With a focus on high-quality, sustainable fabrications, Sir makes choosing an outfit in the morning as easy as the A-B-Cs. Offering a variety of garments and accessories that follow muted earth tones – with the exception of a pop of colour here and there, of course – Sir provides choices between plain, yet elevated wardrobe essentials and simplistic, yet interesting silhouettes and colours. If you shop from Sir, you’re guaranteed to have a perfect balance of fun and chicness in your closet.
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4. St. Agni
If you’re looking for laid-back, yet chic outfits to wear into the office, St. Agni is the shop for you. Focused on refined tailoring and made for functionality, St. Agni’s refined and minimalistic aesthetic explores a ‘less is more’ approach to garment wear which simplifies styling and matching every morning. Their latest collection draws from the late architecture Le Corbusier, using his unique approach to proportion, light and modernism to create tailored and effortless allusion to the wardrobe of a Parisian girl. If you’re looking to add conservative and office-friendly outfits to your wardrobe, St. Agni would be a fantastic place to start.
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5. Elka Collective
Based out of Melbourne, Elka Collective has become a popular destination for girls taking a more sophisticated way of dressing. With a focus on timeless and high quality of materials like linens, cottons and silks, Elka Collective specialises in designing in soft and often neutral palettes that communicate a polished yet modern look to any wardrobe. Hoping to convey a sense of ‘quiet philosophy’, their garments are made to be versatile in their wear – for any and every occasion – casual or elevated. Elka Collective is perfect if you’re on the hunt for high-quality basics to wear everyday; their simplistic minimalist silhouettes and colours make their garments easy to match with everything.
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6. SHONA JOY
If you’re desperately browsing the internet for an outfit for an upcoming formal occasion, look no further, Shona Joy has you covered. Whether it be a wedding party, a black-tie ball, an important function, or even your own wedding, Shona Joy makes garments for special occasions in your life. Made with the highest quality of materials and designed with class and sophistication in mind, Shona Joy puts the chic in formal wear. Their latest bridal collection features a luxurious blend of silk and lace which is hard to not fall in love with. Alongside this, their bridesmaid collections parallels the bride’s with complimenting subtle colours. From a matching suit and pant outfit, to a dress for a black-tie event, Shona Joy is definitely worth investing.
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7. DISSH
Dissh creates to empower. Their clothes are prioritized to feel good while also looking good – nothing more empowering than feeling good in the clothes you wear. Through refined silhouettes that feel laidback and relaxed on the body, the high-quality natural fibres and thoughtful details of their garments are reflective of their Australian roots. In their latest Spring collection, they draw women to the countrysides – think summer getaway to the chateau, running through meadows, and classy dinners on the lawn. Featuring comfy linens, silks and a striking burnt red accent colour, their collection transports the modern woman to the elevated class of a countryside chic.
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