New York City Shopping Guide: Soho Edition
SoHo is one of New York City’s most iconic shopping destinations, and for good reason—it offers a little bit of everything. Whether you're on the hunt for bold, summery statement pieces or timeless wardrobe staples, you're bound to find something that fits your style. The neighborhood’s cobblestone streets are lined with a curated mix of designer flagships, trendy boutiques, and cult-favorite brands, making it the perfect place to explore. To help you narrow it down, here’s a quick shopping guide featuring four standout stores worth checking out on your next SoHo stroll.
The Frankie Shop
📍59 Crosby St, New York, NY 10012
One great store to check out while shopping in SoHo is The Frankie Shop. Just a few blocks from Washington Square Park, this cult-favorite boutique blends trend-forward pieces with everyday essentials. Whether you're into bold details like fringe, polka dots, or structured silhouettes, or you’re looking for high-quality, elevated basics that never go out of style, The Frankie Shop delivers. With its clean aesthetic and carefully curated collections with trendy and timeless pieces, it’s a go-to spot for anyone looking to refresh their wardrobe.
OUR TOP PICKS:
2. Alex Mill
📍77 Mercer St, New York, NY 10012
If you're looking for affordable yet high-quality basics, Alex Mill is the place to go. Tucked in the heart of SoHo, the store offers a wide range of everyday pieces that are equal parts classic and cool. Most items fall between $20 and $100, making it easy to stock up without overspending. From soft tees and breezy tops to versatile sweaters, dresses, and pants, Alex Mill focuses on timeless styles that are made to last. It’s the perfect stop if you’re building a wardrobe full of effortless, go-with-everything pieces.
OUR TOP PICKS:
3. Claire V
📍240 Elizabeth St, New York, NY 10012
Claire V is a gem in SoHo if you're looking for something a little more unique. Known for its distinctive vibe, the store offers a curated selection of clothing and accessories you won’t find anywhere else. While their clothes are stylish and fun, what really sets Claire V apart is their collection of accessories. From bold sunglasses to colorful handbags and jewelry, there is something to elevate any outfit. It’s the kind of store where you’ll always find that perfect finishing touch or statement piece you didn’t even know you needed.
OUR TOP PICKS:
4. Rixo
📍19 Prince St, New York, NY 10012
RIXO is the spot for bold, fashion-forward pieces that truly stand out. Known for its vibrant prints, rich colors, and flattering silhouettes, the brand offers styles that feel both elevated and full of personality. Whether it’s a flowing dress with a playful print or a top with unique draping and unexpected trim, every piece from RIXO brings something special to the table. Their designs are equal parts vintage-inspired and modern, making them perfect for anyone looking to make a statement. If you're hoping to find something that feels fresh, fun, and far from basic, RIXO is definitely worth a stop.
OUR TOP PICKS:
*SOME AFFILIATE LINKS ARE USED IN THIS POST, WHICH MEANS WE MAY EARN A COMMISSION ON ITEMS PURCHASED*